In this highly successful series seven prominent scholars offer a "mediation on temptation" for each of the seven deadly sins. In Greed, Phyllis Tickle argues that it is through an engagement with greed and our current, popular absorption with its consequences, that morality most obviously and broadly is being re-configured and re-introduced into formal religion. In other words, while greed may be the deadliest of the seven, it ironically enough may also be the first to revitalize us.