Green, D: Get Out the Vote
Autor Alan S. Gerberen Limba Engleză Paperback – 26 aug 2019
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Livrare economică 05-19 februarie 25
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Specificații
ISBN-13: 9780815736936
ISBN-10: 0815736932
Pagini: 254
Ilustrații: Illustrations, unspecified; Tables
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.43 kg
Ediția:4th Edition
Editura: Brookings Institution Press
ISBN-10: 0815736932
Pagini: 254
Ilustrații: Illustrations, unspecified; Tables
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.43 kg
Ediția:4th Edition
Editura: Brookings Institution Press
Cuprins
Contents:
Preface
1. Introduction: Why Voter Mobilization Matters
2. Evidence versus Received Wisdom
3. Door-to-Door Canvassing
4. Leaflets and Signage
5. Direct Mail
6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
7. Electronic Mail, Social Media, and Text Messaging
8. Using Events to Draw Voters to the Polls
9. Using Mass Media to Mobilize Voters
10. Voter Registration and Voter Turnout
11. Strategies for Effective Messaging
12. What Works, What Doesn't, and What's Next
Appendixes
A. Meta-Analysis of Door-to-Door Canvassing Experiments
B. Meta-Analysis of Direct Mail Experiments
C. Meta-Analysis of Phone-Call Experiments
Notes
Index
Preface
1. Introduction: Why Voter Mobilization Matters
2. Evidence versus Received Wisdom
3. Door-to-Door Canvassing
4. Leaflets and Signage
5. Direct Mail
6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
7. Electronic Mail, Social Media, and Text Messaging
8. Using Events to Draw Voters to the Polls
9. Using Mass Media to Mobilize Voters
10. Voter Registration and Voter Turnout
11. Strategies for Effective Messaging
12. What Works, What Doesn't, and What's Next
Appendixes
A. Meta-Analysis of Door-to-Door Canvassing Experiments
B. Meta-Analysis of Direct Mail Experiments
C. Meta-Analysis of Phone-Call Experiments
Notes
Index
Descriere
In this expanded and updated edition, Donald Green and Alan Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to ""relational organizing"".