Growth Gamble

Based on extensive new research The Growth Gamble is a major new book on the toughest challenge in management - finding, getting into and growing new businesses. Its startling conclusions will help you to "Stop Kissing Frogs " and enter only the most promising and profitable sectors for you company's strengths. Most importantly, the book will arm you with practical tools to help your company make the right decision based on a Traffic Lights Toolkit - a powerful screening and strategic thinking tool that helps managers identify real opportunities and learn to "Only Go On Green."

With some startling "red light" conclusions, this exciting new book gives alternatives, equipping practitioners with the tools which help them to make the right decisions and identify good prospects without the trial and error.