Guerrilla Canvassing-Bare-knuckled advice for door-to-door marketers is the first and only book to outline the basics of door-to-door marketing, at a time when canvassing is experiencing a revival in guerrilla marketing organizations. As traditional means of advertising such as newspaper and radio decline in effectiveness, more and more sales organizations are turning to canvassing as a source of revenue. The problem is that there are no books on canvassing. Is door-to-door marketing a good choice for my company? What is the best way to hire canvassers, and how do I pay them? What are the most common mistakes? What do we say at the door? There are virtually no resources to help a company answer these questions. This book is a hands-on, nothing-held-back handbook outlining the main canvassing strategies that have been developed over the last twenty-five years. It provides everything a company needs to start a door-to-door campaign.