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Guerrilla Media Buying

Autor Ronald D. Geskey
en Limba Engleză Paperback
GET MORE BANG FOR YOUR MEDIA BUCK Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques..".and more Guerrilla Media Buying, can defeat Goliath in business
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Specificații

ISBN-13: 9781450598767
ISBN-10: 1450598765
Pagini: 290
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.39 kg
Editura: CREATESPACE