Adrienne Memmoli's "Guide to Spa Success" is a must-have reference manual containing Spa and Salon industry secrets in branding, marketing, and promotions. It is an insightful guide to getting the most business out of your day-to-day operations. Adrienne shares a wealth of knowledge from her twenty-year tenure in the Beauty Industry. She directed prestigious Spas and Salons in South Florida including The Trump Spa at Mar-a-Lago, The Polo Club of Boca Raton, The Hyatt Regency Pier Sixty-Six, Le Meridien Hotel, Woodfield Country Club and Boca West Country Club. Adrienne also launched her own line of skincare in January 2013. The manual, condensed into 84 pages of easy to follow, step by step instructions is perfect for the novice Spa and Salon Manager or the seasoned entrepreneur. Written from her personal perspective, "Guide to Spa Success" includes a myriad of creative and successful ways to drive business - increasing traffic in the door, and retail out the door It is a reference manual that simplifies marketing for each month of the calendar year. "Guide to Spa Success" is a year-round guide full of creative and effective ideas to increase your business. A reference manual for those seeking a different perspective on marketing techniques. It contains illustrations designed to help visualize and execute ad campaigns. Learn how to incorporate media events and holidays into your monthly specials, introduce new services, sell retail and build and retain a substantial client base. "Guide to Spa Success" reveals insightful tactics to increase traffic in a variety of settings such as private Country Clubs, Hotels, and Day Spas.