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H2H Marketing

H2H Marketing: Springer Business Cases


en Limba Engleză Paperback – 20 iul 2024
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
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Specificații

ISBN-13: 9783031223952
ISBN-10: 3031223950
Pagini: 213
Dimensiuni: 155 x 235 mm
Greutate: 0.44 kg
Editura: Springer International Publishing AG
Seria Springer Business Cases