Hair pings, Tweets, and My Status is a must read for anyone at the commencement stage of their Beauty Industries' Social Media Marketing campaign. As professionals in the Beauty Industry, it is our responsibility to be in the now regarding fashion and trends. In much the same way, we need to be current with trends in marketing, if we want to reach our clients and potential clients. Social Media is the new back room and social networking is the new lobby. Understanding this will allow you to stay ahead of your competition. Social Platforms like facebook.com, linkedin.com, myspace.com and twitter.com are the primetime network entertainment and the Salon waiting area magazines of today. Your clients are talking, listening, and being influenced via those mediums. ARE THEY LISTENING and talking to you or about you? If your answer is no to that question, then you must have a few more questions. How can I grow my clientele today? How can I stay in front of these new clients while they are not visiting me? How can I get them back into the salon faster between visits? How can I keep my clients loyal? Hair Pings, Tweets and My Status have those answers and the answers to some of life's funny and important things.: )