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Handbook of Hospitality Marketing Management de Haemoon Oh

Handbook of Hospitality Marketing Management

Editat de Haemoon Oh
en Limba Engleză Hardback – 11 apr 2008
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
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Specificații

ISBN-13: 9780080450803
ISBN-10: 0080450806
Pagini: 574
Ilustrații: Illustrated
Dimensiuni: 165 x 234 x 241 mm
Greutate: 1 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate students, graduate students (both MS and PhD), active researchers, sophisticated industry managers, and graduate course instructors

Cuprins

Part I. Hospitality Marketing Concepts; Marketing Hospitality and Tourism Experiences; Socially Responsible Hospitality and Tourism Marketing; Hospitality Marketing Mix and Service Marketing Principles; Part II. Hospitality Marketing Functions and Strategies; Branding, Brand Equity, and Brand Extensions; Relationship and Loyalty Marketing; Advertising, Public Relations, and Crisis Management; Distribution Channels and E-Commerce; Service quality and Business Performance; Part III. Hospitality Consumer Behavior; Motivations, Attitudes, and Beliefs; Travelers’ Information Search Behavior; Customer satisfaction, Service Failure, and Service Recovery; Experiential Consumptions: Affect – Emotions - Hedonism; Psychology of Pricing: A Review and Suggestions; Part IV. Destination Marketing; Destination Branding and Marketing: The Role of Marketing Organizations; Push-Pull Dynamics in Travel Decisions; Group Decision Making; Part V. Special Topics; Internal Marketing; Strategic Alliances; Research on the Casino Industry.

Descriere

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.