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Handbook of Research on Children's Consumption of Digital Media

Editat de Gül¿ah Sar¿
en Limba Engleză Hardback – 25 mai 2018
Examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is aimed at marketing and advertising professionals, consumer researchers, international business strategists, academics, and upper-level graduate students.
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Specificații

ISBN-13: 9781522557333
ISBN-10: 1522557334
Pagini: 456
Dimensiuni: 221 x 286 x 29 mm
Greutate: 1.4 kg
Editura: INFORMATION SCIENCE REFERENCE