Handbook of Research on Future Policies and Strategies for Nation Branding
Editat de Victoria Pistikou, Andreas Masouras, Marcos Komodromosen Limba Engleză Hardback – 12 iul 2021
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Specificații
ISBN-13: 9781799875338
ISBN-10: 1799875334
Pagini: 412
Dimensiuni: 221 x 286 x 27 mm
Greutate: 1.24 kg
Editura: Business Science Reference
ISBN-10: 1799875334
Pagini: 412
Dimensiuni: 221 x 286 x 27 mm
Greutate: 1.24 kg
Editura: Business Science Reference
Descriere
Discusses how nation branding works to benefit the function and mission of nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. Chapters outline the given situation of nations and the nature and implications of the brand that is required.