Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Editat de Cláudia Ribeiro de Almeida, Paula Odete Fernandes, Célia M. Q. Ramos

en Limba Engleză Hardback – 9 dec 2019

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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