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Handbook on Mass Media in the United States: The Industry and Its Audiences

Autor Brown H. Carpenter, Erwin K. Thomas
en Limba Engleză Hardback – 29 oct 1994 – vârsta până la 17 ani
This handbook surveys the history, organization, role, major issues, and future outlook for different segments of the mass media industry and for its various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and of present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts.Each chapter reviews and synthesizes the important literature today, current policies and problems, the responsibility and effectiveness of the sector or group under study, and trends in the 1990s and to the year 2000. Bibliographies defining important readings as well as regular sources of information add to the usefulness of this handbook for college, university, institutional, and public libraries. Each chapter on a different sector or audience reviews and synthesizes the important literature to date, discusses current responsibilities, evaluates the sector's effectiveness or weaknesses, audience concerns, and advises about trends and future developments. Bibliographies point to important readings for future research and comment on regular sources of information for further study. The handbook is designed for college students, researchers in mass media, and public library audiences.
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Specificații

ISBN-13: 9780313278112
ISBN-10: 0313278113
Pagini: 344
Ilustrații: bibliography, index
Dimensiuni: 156 x 235 x 23 mm
Greutate: 0.72 kg
Editura: Bloomsbury Publishing
Colecția Greenwood
Locul publicării:New York, United States

Notă biografică

ERWIN K. THOMAS is Co-ordinator of the Graduate Program and Associate Professor in the Department of Mass Communications, Norfolk State University. He has published widely on various topics dealing with mass media in the United States and other countries. His most recent book is Make Better Videos with Your Camcorder (1991).BROWN H. CARPENTER has been a reporter and editor for the Norfolk Virginian-Pilot and The Ledger-Star for 25 years, covering newsbeats of all kinds and contributing book reviews regularly.

Cuprins

PrefaceAcknowledgmentsIntroductionThe IndustryAdvertising by Kevin L. KeenanBooks by Ronald ZborayCable by James Phillip JeterFilms by Shirley S. CarterMagazines by Marilyn Kern-FoxworthNewspapers by Bruce GarrisonPublic Relations by Barbara Bealor HinesRadio by M. Kent SidelRecordings by Lawrence N. ReddTelevision by Robert FinneyIts AudiencesMinorities by Katherine C. McAdamsWomen Audiences by Maurine BeasleyChildren and Youth Audiences by Lowndes F. StephensDisabled Audiences by Alice A. TaitReligious Audiences by Shirley S. CarterSports Audiences by Randy E. MillerSelected BibliographyIndex