Alexander McAllister Rivera Jr. was a prolific photojournalist and a foremost public relations specialist. Well-known for his long association with North Carolina Central University, his livelihood and professional career extended well beyond Durham, North Carolina. Rivera Jr. not only created a body of work that preserved critical aspects of African American and American history on the local, state, national, and international levels, he also personified the philosophies of confidentiality and anonymity essential in the field of public relations to maneuver and operate in the complex environment of national and state politics. His career allowed him to witness, report, and participate to some degree on key historical events in the early-to-mid twentieth century, provided him connections to black communities across the country, and access to some of most powerful and influential people in the United States. He had unparalleled breath concerning the emerging struggle for equality. This work will introduce Rivera Jr. - whose photojournalistic and public relations work has been ignored or underappreciated - to the historical record.