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Hatch, D: Million Dollar Mailings de Denison Hatch

Hatch, D: Million Dollar Mailings

Autor Denison Hatch
en Limba Engleză Hardback – 29 apr 1997
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
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Specificații

ISBN-13: 9781566251624
ISBN-10: 1566251621
Pagini: 536
Ilustrații: illustrations
Dimensiuni: 224 x 287 x 39 mm
Greutate: 1.8 kg
Editura: BONUS BOOKS INC
Locul publicării:Chicago, IL, United States

Descriere

An exclusive insider's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. In addition to the successful mailings shown and described in this updated edition, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money on the internet. This insider's look at the art and science of direct mail also contains an overview (complete with illustrations) of new trends in direct mail.

Notă biografică

Denny Hatch is contributing editor of Target Marketing and a freelance direct mail copywriter, designer, and consultant.In 1984. along with his wife Peggy. he founded Who 's Mailing What, the only publication that Covel's the entire range of American direct mail for direct mailers.