A true entrepreneur always looks to the future, no matter what is bearing down-9/11, Hurricane Katrina, the Great Recession, or the BP oil spill. With wit, hard work, guts, and a few cold beers, Jeff O'Hara and his businesses battled, bounced back, and survived these disasters, and we are the beneficiaries of the lessons learned along the way. But O'Hara's lessons are no dry list of rules on entrepreneurism: This first-time author is a gifted storyteller with an edgy, one-of-a-kind sense of humor who informs and entertains with tales of the tragic, the triumphant, and the places and people only New Orleans can produce. Accounts of O'Hara's life as he earned his place in the hospitality industry deliver colorful, honest insights into just what it takes to become a successful entrepreneur. It's clear he loves what he does and that his successes are a result of his love for his trade, his independent spirit, and, of course, a commitment to overcoming anything that gets in his way. O'Hara's wisdom will inspire entrepreneurs and anyone who appreciates a great story-from New Orleans natives to the rest of us who are fascinated by the life of this great city.