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HBR's 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia," by Theodore Levitt): The Hamilton Approach to Economic Growth and Policy de Harvard Business Review

HBR's 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia," by Theodore Levitt): The Hamilton Approach to Economic Growth and Policy: Harvard Business Review

Autor Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Frederick F. Reichheld
en Limba Engleză Paperback – 4 mar 2013

Stop pushing products-and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

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Specificații

ISBN-13: 9781422189887
ISBN-10: 1422189880
Pagini: 224
Dimensiuni: 137 x 206 x 20 mm
Greutate: 0.25 kg
Editura: Harvard Business Review Press
Colecția Harvard Business Publishing
Seriile Harvard Business Review, Harvard Business Publishing, HBR's 10 Must Reads

Notă biografică

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Descriere

NEW from the bestselling HBR’s 10 Must Reads series.
Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

• Figure out what business you’re really in
• Create products that perform the jobs people need to get done
• Get a bird’s-eye view of your brand’s strengths and weaknesses
• Tap a market that’s larger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketing


Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Teams