Data has historically been the output of computer systems. With the onslaught of smartphones, and changes in behaviors such as "Tweeting," the volume, complexity and velocity of data is changing at an exponential pace. And with newer, small technologies being embedded into just about every physical manifestation, data is on its way to be generated from just about every person and every thing. Everything will be "talking" to the web: clothes, roads, signs, packages, chairs, table, cars, phones, etc. The Data Tsunami is on its way. This book provides the first Survival Guide of how an enterprise can implement the appropriate changes, methodologies and technologies to best govern and manage their current data and prepare for the Data Tsunami. This includes what most people think of as data governance and data management. The data that must be governed and managed include master data, meta data, referential data, transactional data and unstructured data such as social data, images, videos, spreadsheets and documents.