Writing a 60,000 word book? Piece of cake. Writing a 140 character tweet? Awkward silence. On the surface social media seems easy--just say what's on your mind! But saying what's on your mind rarely leads to more followers, and frequently even leads to unfollows. The creative minds behind the audience-building online social software BuzzTrace created this book of over 200 prompts just for health and fitness authors. This carefully-written list of prompts meant to lead to social engagement is broken down by time--so there's social prompts for people with 5 minutes, 15 minutes, 30 minutes, or 60 minutes to spare.