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Health Care Market Strategy 3e

Autor Steven G. Hillestad, Eric N. Berkowitz
en Limba Engleză Paperback – 30 noi 2003
With this book your students will learn step-by-step how to develop and implement a successful marketing strategy for health care facilities. The first edition, a standard reference for more than ten years, has been thoroughly revised to bring you the latest on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.
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Specificații

ISBN-13: 9780763747992
ISBN-10: 0763747998
Pagini: 287
Dimensiuni: 150 x 229 x 18 mm
Greutate: 0.43 kg
Ediția:Revised
Editura: Jones and Bartlett Publishers, Inc

Descriere

With this book your students will learn step-by-step how to develop and implement a successful marketing strategy for health care facilities.