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Health Communication – From Theory to Practice, Second Edition: Jossey-Bass Public Health

Autor R Schiavo
en Limba Engleză Paperback – 23 dec 2013
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: * Health equity * Urban health * New media * Emergency and risk communication * Strategic partnerships in health communication * Policy communication and public advocacy * Cultural competence * Health literacy * The evaluation of health communication interventions
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Specificații

ISBN-13: 9781118122198
ISBN-10: 1118122194
Pagini: 656
Ilustrații: illustrations
Dimensiuni: 180 x 242 x 31 mm
Greutate: 1.02 kg
Ediția:2nd Edition
Editura: Wiley
Seria Jossey-Bass Public Health

Locul publicării:Hoboken, United States

Public țintă

Faculty and professional members of Society for Public Health Eductation, American Association of Health Education, American Public Health Association, Association of Community Health Nurse Educators, and Association of University Professors in Health Administration.

Notă biografică

Renata Schiavo, PhD, MA, is a health communication, public health, and global health specialist. She is the founding president and CEO of Health Equity Initiative, a nonprofit organization. She is also a Senior Lecturer at Columbia University Mailman School of Public Health, Department of Sociomedical Sciences.