Highly Effective Marketing Analytics
Autor Mu Huen Limba Engleză Paperback – 22 dec 2019
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Specificații
ISBN-13: 9781951527082
ISBN-10: 1951527089
Pagini: 244
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.33 kg
Editura: Business Expert Press
ISBN-10: 1951527089
Pagini: 244
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.33 kg
Editura: Business Expert Press
Notă biografică
Mu Hu is the founder of Revenue Insights Corp., a Dallas, Texas-based data-driven and metrics-focus consulting firm known for its practical, no-nonsense approach to proving and improving the value of marketing analytics. Before Revenue Insights, Mu held various senior positions at Zales, Golfsmith, Signet Jewelers, and Targetbase. Interested in employing practical analytics at your organization? Contact Mu at mu.hu@revenueinsights.com.
Descriere
Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.