Highly Visible Marketing - 115 Low-cost Ways to Avoid Market Obscurity is a small business guide to effective marketing opportunities in today's age of instant communications. Approximately two-thirds of these ideas can be implemented without any out-of-pocket expenses, only the cost of your own time. Most should be less than $100, and few if any should exceed a 3-figure investment. The book also includes numerous examples, quotes, tips, additional references and free resources to assist in your understanding, evaluation and successful implementation of the ideas.