He likes his vodka martinis shaken, not stirred. He drives one of the most recognizable cars in film history, and his Walther PPK has become legendary too. Very few have ever looked better in a tuxedo. His name is Bond ... James Bond. He's chased villains -- and women -- on screen for decades. His fictional world and movie run have been threatened, but he is never defeated ... because His World Never Dies. In his book debut, Dave Holcomb takes a fresh look at how the 007 film series has persevered through multiple generations. He follows Bond from his birth on screen in 1962 through the early stages of No Time to Die, detailing how the series has evolved its portrayal of masculinity, femininity, race, and humor over the course of its history. Through the use of nostalgia, timeless musical themes and fan theories, Holcomb explains how 007 remains contemporary, relevant, and most importantly, popular, through the first two decades of the 21st century.