Developing your personal brand is a crucial component for success in today's modern world. Business owners already know the power of branding, but with personal branding, connection increases and so do your sales. By showing individuality, personal struggle, and authenticity, your story becomes a source of inspiration for those who relate to your personal memoir. With increased connection, customers and clients begin to know you, like you, and trust you, which ultimately attracts and grows a like-minded audience. Holistic Fashionista Memoirs offers a holistic approach to business via 36 real life personal stories of women in business who overcame adversity, persevered, and started a brand that represents their truth. The power of story is instrumental in today's marketplace; you must connect with your audience to gain their trust, and when you do they will love you forever.