Cantitate/Preț
Produs

Hollywood Online: Internet Movie Marketing Before and After The Blair Witch Project

Autor Dr. Ian London
en Limba Engleză Hardback – 3 apr 2024
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age.The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film's internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood's major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film's success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.
Citește tot Restrânge

Preț: 57578 lei

Preț vechi: 82507 lei
-30% Nou

Puncte Express: 864

Preț estimativ în valută:
11019 11434$ 9210£

Carte tipărită la comandă

Livrare economică 15-29 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781501337758
ISBN-10: 1501337750
Pagini: 296
Ilustrații: 30 bw illus
Dimensiuni: 152 x 229 mm
Greutate: 0.56 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States

Caracteristici

Challenges the conventional narrative maintained by scholars and industry-watchers about online marketing as a tool to boost theatrical box-office and corrects popular misconceptions

Notă biografică

Ian London is a film historian and holds a PhD in Film Marketing and Hollywood Cinema from Royal Holloway University of London, UK. His thesis examined the history of official movie websites in Hollywood's online film promotions.

Cuprins

Acknowledgements Introduction: 'This Is My Home' Part I: 'The Pre-Blair Era' 1. 'Boot Up or Shut Up!': The First Cycle of Online Film Promotions, 1993-5 2. Commerce and Artistry: The Second Cycle of Online Film Promotions, 1996-9 3. Corporate Control and Ownership: Science-Fiction and Horror Film Websites in the Pre-Blair Era, 1996-9 4. 'In October of 1994 . . .': The Blair Witch Project Part II: 'The Post-Blair Era' 5. Rebelling Against the Status Quo: Reevaluating The Blair Witch Project's Impact on Hollywood Promotions 6. 'Power Can be Held in the Smallest of Things': The Lord of the Rings Trilogy Online 7. Hollywood Exports: Film Websites in the Era of Globalization 8. 'Think Before You Click': Social Media and the Impact of Web 2.0 Technologies on Hollywood Practices, 2000-8 Afterword: There's Something Evil Hiding in the Woods Bibliography Appendix

Recenzii

In this ground-breaking book Ian London offers a fresh perspective on the internet-driven promotional campaign for the found footage horror, Blair Witch Project that became as well known for its website, as for the film itself. Taking this campaign as a benchmark, Hollywood Online provides the first book-length history of online film marketing and promotion since the advent of the internet. This book makes an important contribution to this emerging field of study and an essential addition to course reading lists in screen studies, media business, communication studies and advertising. A must-read for media students!