A one-stop guide for using social media to transform your business - for busy, non-technical executives. If you know you can't ignore social media but are anxious about it as a minefield, this book is for you. If you want to navigate the minefield timidly but resolutely, this book is for you, too. And if you want to embrace social media as an opportunity to grow your business, this book is for you as well. Finally, here is a book to guide executives along a workable social media path. Internationally acclaimed speaker and social media expert, Dave Nelsen, uses everyday language and entertaining examples to show you how social media really can transform your business, even if you sell business-to-business (B2B). You'll discover: * Five foundational principles that underlie social media success. * Step-by-step guidelines to develop a social media plan specifically for your business. * How to use social media to capture collective knowledge internally as well as externally. * What you need to know about specific tools such as LinkedIn, Facebook, Yammer, WordPress, Google+, Ning, and so on. *Strategies to manage overload, critics, and more. Dave Nelsen is an award-winning CEO who has founded and run several companies, including social media pioneer TalkShoe.com. He has a unique ability to tackle an issue and distill it down to its core elements. In 2009, Dave was awarded Best New Speaker of the Year by Vistage International, the world's largest CEO membership organization. By 2013, he was ranked as the #1 Vistage speaker among 1,500+ subject matter experts.