How Change Happens – Why Some Social Movements Succeed While Others Don′t

Foreword ix Introduction: How Change Happens 1 Chapter 1 Turn Grassroots Gold 21 Chapter 2 Sharpen Your 10/10/10/20 = 50 Vision 53 Chapter 3 Change Hearts and Policy 77 Chapter 4 Reckon with Adversarial Allies 103 Chapter 5 Break from Business as Usual 119 Chapter 6 Be Leaderfull 143 Conclusion: Where We Go from Here 171 Appendix A: Research Parameters 185 Appendix B: List of Interviews 189 Appendix C: Additional Resources on Movements and Systems 193 Acknowledgments 215 About the Author and GSEI 221 Index 223

LESLIE R. CRUTCHFIELD is executive director of Georgetown University's Global Social Enterprise Initiative (GSEI) at the McDonough School of Business, and an author, educator, trainer and leading authority on social change. Crutchfield's two previous books are the bestselling, award-winning Forces for Good: The Six Practices of High-Impact Nonprofits with Heather McLeod Grant, and Do More Than Give: The Six Practices of Donors Who Change the World with Mark Kramer and John Kania of FSG social impact consultants, where Crutchfield serves as senior advisor. A frequent media contributor and commentator, her writing and ideas have been featured in Fortune, Forbes, Fast Company, The Washington Post, The Chronicle of Philanthropy and Stanford Social Innovation Review, and she has appeared on ABC News, PBS and other shows.