The memoir of a radical mass-marketing entrepreneur, an autopsy of a super successful serial entrepreneur told with honesty and a wry sense of humour, revealing intimate details of his journey to massive wealth and the melt-down. This story spotlights essential life lessons for achieving happiness and fulfillment in business and in one's personal life. Ron Hume was genetically programmed to be an entrepreneur. He achieved success because he was able to identify unmet needs and his insights allowed him to build successful businesses. His career included Vice-President of McGraw Hill Canada where he turned a successful educational publisher into a highly innovative best-selling trade publisher. He then turned his entrepreneurial skills into building an empire of self-study publishing programs. At the pinnacle of his success over 5,000,000 individuals in the US and in Canada enrolled in his Successful Investing and Money Management program. He followed that up with other hugely successful self-study programs. He had offices and warehouses in Toronto, Los Angeles and Atlanta with over 200 employees.