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How They Sold in 1938: Discover 6 Powerful Selling Techniques Revealed in a Rare 1938 Training Manual

Autor Bob Oros
en Limba Engleză Paperback – 14 dec 2012
Thirty-five years ago I discovered a 1938 sales manual written right after the Great Depression in the mid 1930s that revealed a step-by-step plan resulting in a 500% sales increase You are about to become a MASTER IN THE ART OF SELLING... All the confusion and conflicting information that you have learned about selling will fade away and you will be able to start selling with surgical precision. The way we do business has certainly changed from what it was a century ago, however, the selling techniques are EXACTLY THE SAME The only problem is there are too many WELL MEANING ""EXPERTS"" telling us that everything is different. That we have to ""change with the times."" Instead of constant ""change"" what if you could find certain selling techniques that are ""timeless"" and by perfecting them in yourself you would be a true master of selling?
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Specificații

ISBN-13: 9781300523031
ISBN-10: 1300523034
Pagini: 200
Dimensiuni: 210 x 279 x 11 mm
Greutate: 0.48 kg
Editura: Lulu

Notă biografică

FOR YOUR NEW SALESPERSON Your competitor's #1 goal is to make sure your new Sales Rep fails and quits. When your NEW DSR shows up in one of their accounts, the competitor will use every trick in the book to discredit and discourage them. They are ruthless when it comes to low-ball pricing, spreading rumors, and building a wall around their customers. A ruthless competitor should not have the power to cause your newly hired sales rep to quit. They should not have the advantage of a fully-loaded gun while your new salesperson has no weapon at all. The truth is you can't hire a new DSR with the necessary skills, you have to give them the tools and training to overtake their opponent who has been in the market for several years, or even decades. Without this information self-doubt and insecurity set in. Working under these circumstances is very discouraging for a new salesperson. It fills them with self-doubt. They begin to wonder if it is even possible to land a new customer. They begin to feel intimidated and question whether they have what it takes to stick it out and succeed. In addition to this, insecurity sets in. They begin to wonder if they will be able to meet their financial obligations knowing they will one day be on full commission. This book will help your new DSR win the battle over their competitor.