This book is designed to work whether you are starting completely from scratch or if you are already somewhat of a brand expert. This book takes a stripped down, no-nonsense, non-academic approach which I hope you'll find stimulating, enjoyable, and useful. This book is both a general introduction to the powerful, exciting, and effective craft of branding and a process which you can follow, one day at a time, for 30 days. Follow the program and by the end you will have transformed your understanding of branding and how it works. And along the way you will have created a powerful and sustainable brand for your business or organization.