Get understanding on the best practices of what most people deem as complex, but what is often times misunderstood which can help shape and fashion your brand. After breaking down what email marketing is and the different ones every marketer should consider sending, Richard Allen Williams Jr then takes you through the process and fundamentals of how to put it into action in your business. He also reveals some awesome key concepts and principles on how to... Be innovative in your email marketing Set-up your sale's funnel Find a profitable niche Plan your sale's funnel and more.... Whether you have been in business for years or are just getting started. If you are looking to take you business to the next level this is the book for you."