Are you interested in starting and marketing your own home-based tax and bookkeeping business? Have you already started your business but are struggling to get clients in the door? If you are not already in this profession, what would it be worth if you discovered that the reality of this business does not match your fantasy? This is the book your competition does not want you to read. Tax and accounting practitioners are plentiful and most of them hope you will market your services the same way they do. It is in your best interest to follow a different path. You will discover many specific marketing techniques in this book and learn about a vital and influential way of thinking that sets your marketing efforts apart from the competition. Few, if any, of your competitors will use the techniques you are about to learn. There are no space wasting pages in this book about buying supplies, equipment and decorations for your home office because those decisions are the easy ones. This information is about putting cash in your pocket.