About this book This book is aimed to be a thorough guide for entrepreneurs as well as established businesses for growing their business idea or enterprise around the acronym, COPE. COPE refers to the concepts, objectives, planning and execution of a business. These are detailed as follows: 1)Concept: the main idea, feature or characteristic of a business 2)Objectives: the targets or goals a business sets to materialise its corporate strategy 3)Planning: the business departmental frameworks used to accomplish company objectives 4)Execution: ensuring that all business plans are implemented effectively and efficiently The book divides the 4 elements of COPE into 4 chapters detailing the different aspects and areas important for growing or starting your business.