What short marketing message can you create in order to instantly tap into the core buying desires of your prospects and customers so they buy from you and not your competition? What do you say so that your products or services start getting noticed and jump to the head of the pack in a crowded marketplace? If you haven't created that strategic advertising message for your business, products or services, then you're unnecessarily losing sales, customers and money. Finding that message, and then promoting it throughout all your marketing and advertising mediums, is the strategic secret to dramatic sales growth and market dominance. That attractive message that attracts prospects and wins them to your offerings is the USP, or Unique Selling Proposition, which broadcast the unique advantages of your product or service to the marketplace. A USP promises big, bold benefits to potential customers. It positions your product or service as being entirely unique and dramatically different from the offerings of everyone else, and it is written in such a way that it is believable without challenge. It positions your product or service as being the obvious choice over all the competitive options, including the option of doing nothing at all, and is worded in such a way that not only is it naturally credible, but prospects can immediately understand it and easily remember it. Basically, a Unique Selling Proposition attractively encapsulates the unique benefits of your product or service in an attention getting, memorable way so that potential customers are compelled to buy from you rather than from anyone else. There are ten different ways you can set about to try to create the perfect USP for a business, product or service. If you work through those ten methods, which can be done in about one to two hours (sometimes less), you can create a killer USP in record time and then use it to increase your sales and align your entire marketing strategy. More than just theory, this book gives you those ten proven formulas for crafting your Unique Selling Proposition, or USP, that instantly taps into your prospect's core buying desires. Plus, in this book you'll see countless examples of how powerhouses like Fedex, Domino's Pizza and others owe their stunning success to their breakthrough USPs. You will even learn how to create a USP for yourself as a means of personal branding that will help you when searching for new career opportunities, and you can even use it to craft a short elevator speech that will help you win new clients. Whether for a business or person, the USP is the basis of niche marketing. The bottom line is: Great businesses, products, services and people have great USP's, mediocre and losing businesses either don't have one, or don't have a good one. This book is the definitive source on how to create and use a killer unique selling proposition for your major marketing needs that will form the basis of your marketing strategy and catapult your company's sales to the next level.