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How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine de Tingy Simoes

How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

Editat de Tingy Simoes
en Limba Engleză Paperback – 17 iun 2013
Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field
The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding:
  • Journalists’ motives
  • Press outlets and their audiences
  • Proactive and reactive PR
  • How to handle difficult interviews
  • The risks of "going public" on an issue
This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.
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Specificații

ISBN-13: 9781842145494
ISBN-10: 1842145495
Pagini: 128
Dimensiuni: 127 x 190 x 8 mm
Greutate: 0.18 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press

Public țintă

Professional Reference

Cuprins

Botox Babylon. Why Talk to the Press? What Do We Mean by Public Relations (PR)? Reactive PR. Proactive PR. What Is Newsworthy? Knowing Your Audience. Tools of the Trade. Pitching to Journalists. Interview Techniques. Social Media. Conclusions.

Notă biografică

Tingy Simoes is owner and MD of Marketing and PR agency Wavelength Marketing Communications and has extensive experience from the world of PR for medical professionals in both the UK and the USA.

Recenzii

The book is packed with side notes, case studies, and bright ideas that you might consider when implementing your public relations strategies. Moreover, it is not only insightful but truly entertaining. Catchy phrases and fun analogies are scattered throughout the publication. Having read the book, I would recommend it to anyone working in or around public relations within the realm of health care.
Matthieu Vollmer, Marketing & Communications Co-ordinator, American Society for Laser Medicine & Surgery, Inc. (ASLMS), The PMFA Journal, volume 1 issue 3

Descriere

Written by a highly experienced and prominent PR advisor, this e-manual provides aesthetic medical professionals with a guide to understanding journalists’ motives, press outlets and their audiences, proactive and reactive PR, how to handle difficult interviews, and the risks of "going public" on an issue. It also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.