There is a difference between the profession of accounting and the business of accounting. The profession of accounting is the deliverables: preparing P&L statements; end of year reports or cash flow forecasts. The business of accounting encompasses the deliverables as well as finance and marketing. Success in the profession of accounting makes you a good employee. But success as the owner or a partner in an accounting firm requires a sound understanding of the business of accounting. This book teaches you how to succeed in the business of accounting. The core theme is how to attract and retain clients. Without clients, you do not have a business. But client attraction is an essential skill that most accountants lack. At the end of this book, you will no longer view client attraction as a chore to avoid. More importantly you will learn how to retain the clients you attract to your firm. Furthermore, you will learn a critical skill most accountants lack - How to grow your firm. The large majority of accounting firms remain small for years because their owners and partners do not know how to grow their firm. This book will show you how to effectively manage your firm; attract new clients and grow exponentially.