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How to Get on Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader through Podcast Guesting

Autor Michelle Glogovac
en Limba Engleză Hardback – 16 feb 2024
How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business—all for little to no cost


The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.” 

Michelle Glogovac, aka The Podcast Matchmaker™, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:

  Create unique speaking topics without being generic
● Define your ideal audience 
  Design branded media kits
  Establish your expertise and knowledge
● Share yourself freely without resorting to sales tactics
  Tell compelling stories
● Repurpose your interviews into evergreen marketing content
  Turn every interview into a valuable business opportunity

There are more than two-million podcasts, out of which 500,000 host expert guests—a huge opportunity for leveraging a free and robust marketing tool—if you have the know-how. 

With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential. 


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Specificații

ISBN-13: 9781265543624
ISBN-10: 1265543623
Pagini: 224
Dimensiuni: 236 x 161 x 23 mm
Greutate: 0.43 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States