You are waiting to get up and pitch your tech start-up in front of a small crowd of investors You know you are next in line. Finally they call your name. You get a little nervous, but are determined to do the best job you can. You stand up. You start your 3 minute elevator pitch. When it ends, the shark tank asks you questions. You do your best to answer those questions. When it is all said and done, you really don't know how well you did. The fantasy result would be that somebody totally got it and wants to invest in it. Quite often, it ends without any interest. But next time won't be the same, because you will be prepared by reading this book