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How to Hook a Whale: Secrets of Selling to the Ultra High Net Worth

Autor Marcus Lim
en Limba Engleză Hardback – 15 ian 2022
What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth - and ultra-demanding - customers are happy... and Marcus has that in spades. Follow this no-holds-barred guide and win big at work - and in life!
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Specificații

ISBN-13: 9789815009118
ISBN-10: 9815009117
Pagini: 208
Dimensiuni: 140 x 218 x 25 mm
Greutate: 0.36 kg
Editura: Marshall Cavendish International (Asia)