We are all in need of effective communication and persuasion skills.Communication and persuasion skills are essential whether you are in business, sales and marketing or politics. You need them for your professional, social and personal life. Strong bonds and sturdy relationships are built on communication. And your ability to negotiate is constantly tested in everyday life. People influence each other every single day. We are filled with emotions, opinions and ideas and it is in our nature to feel compelled to share them. But it is not just about expressing such thoughts and emotions. We also have to think about the best way to approach other people. Each of us is unique in our own ways. We have many differences. And if we focus on those differences, we will never be able to move forward or even live together in harmony. Although we may have a few similarities, we have to bank on those because those are essential in building a harmonious life together. But why do some people seem to be more effective than others? Do you ever wonder why some people seem to always get what they want? What makes them different? Skills are not things you are born with. These are things we can all learn. So, if you feel like you are not a great communicator or think that you have zero persuasion skills, you have to stop fretting. You can harness these skills.The good news is you have picked out the right book. Do you want to find out the secrets of the best communicators and persuaders of our time? Are you aiming for improvement? Do you want to succeed? If you do, read on.