How to Lead a Values–Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit
Autor Don Scales, Fran Biderman–Grossen Limba Engleză Hardback – 2 feb 2020
Employ your authentic values as your guide through the modern market and drive profitability.
Share meaningful stories that emotionally connect with todays clientele to transform them into tomorrows brand ambassadors. 3 keys to unlock purpose and profit will enable you to turn the obstacles of the shifting market into your greatest opportunities, soar above your competitors, and grow your revenue beyond your highest projections.
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Specificații
ISBN-13: 9781119621522
ISBN-10: 1119621526
Pagini: 240
Dimensiuni: 163 x 229 x 24 mm
Greutate: 0.43 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1119621526
Pagini: 240
Dimensiuni: 163 x 229 x 24 mm
Greutate: 0.43 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Notă biografică
DON SCALES has more than three decades of experience leading professional services firms and has driven exceptional growth by aligning people around core values. He currently serves as Global CEO for Investis Digital, a groundbreaking digital communications firm. Prior to Investis Digital, Don was CEO of iCrossing, a performance marketing company that Don sold to Hearst Corporation for $325 million. Don holds an MBA from the Harvard Business School.
FRAN BIDERMAN-GROSS is the CEO and Founder of Advantages, an Inc. 500 global digital branding and marketing agency. A graduate of MIT's Entrepreneurial Master's Program and Goldman Sachs 10,000 Small Businesses program, Fran is a master at helping others translate their vision and values into a consistent and authentic brand experience. Fran is the developer of the Three Keys Workshop and an in-demand speaker and consultant who has empowered countless leaders to form the emotional connections that drive revenue growth.