Can you really make money on a website? Yes, and the founder of ThemeParkInsider.com and former editor of the Online Journalism Review will show you how. Don't listen to cynics who say you can't make money online. They just don't want you to be their competition. Robert Niles provides easy-to-follow lessons in how to launch and run an online business. You will learn how start a website, build it into a thriving community, then how to reach out and win customers to support your new business. This step-by-step guide includes advice on how to maintain a website with sharp writing, sound reporting and engaging interactivity. Robert also includes his acclaimed tutorial, "Statistics Every Writer Should Know" as an appendix to the book, so that you will have the basic math skills you need to make your publication a successful and profitable business.