Millions of people worldwide are either thinking about going into business for themselves or they are already in business for themselves. For many different reasons people choose a goal of independence, freedom and possibly the financial rewards of success without first thinking through the many what-if's that can lead to business failure. If we start thinking about the business of the business we have the power to create the business we want. Most entrepreneurs, and small business owners start thinking and working in the business before they ever figured out the business of the business. Most small businesses struggle to survive every day and they don't have to. This book is going to help us create an unforgettable roadmap to success.