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How to Manage a Successful Business in China de Johan Bjorksten

How to Manage a Successful Business in China

Autor Johan Bjorksten, Anders Hagglund
en Limba Engleză Hardback – 20 ian 2010
Discusses how to manage an organization in China. This work explains how historical, cultural and social factors influence the Chinese business environment, and how managers should take this into account in day-to-day operations.
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Specificații

ISBN-13: 9789814287821
ISBN-10: 9814287822
Pagini: 222
Ilustrații: black & white illustrations
Dimensiuni: 157 x 236 x 23 mm
Greutate: 0.45 kg
Editura: World Scientific Publishing Company
Locul publicării:Singapore

Cuprins

Managing a Business in China; Understanding China; The Wild East; Similarities and Differences Between Business in China and Other Markets; Key Concepts of Chinese Business Culture; The Language Challenge; Qualities of the Expatriate Manager; Company Setup; Successful Recruiting of Local Employees; Creating and Developing the Corporate Culture; Business Focus; Distribution and Sales; Successful Execution; Communicating with the Home Organization; Marketing to China; Managing in a Downturn.