This book will help you the chiropractor understand why you must become better at communicating the message, understand why people don't want to pay cash for long term care and that insurance independence should not just be a personal goal simply for your personal satisfaction. A cash practice is necessary to increase health in the world; to accomplish this you will learn how people decide to buy a service; you will also learn a great strategy to magnify "your chiropractic" voice... That will result in "You" being seen and heard "everywhere" now Therefore, "tripling your practice now" is not the independent goal of the book...Yet A triple in practice may appear as a symptom of your action to and the understanding of; how to fuse the ideas of chiropractic into the fixed and limited beliefs of a public ultimately educated by big "Pharma."