This book takes a look at the foundations of your online presence. In other words, the practical resources you need to carry out your digital strategy. Consistency and efficiency are key to effective social media for business and while you might get away with winging it for a while, sooner or later your online success will depend on having the appropriate resources and internal procedures for your digital communications. From knowing what's available to assessing what you need, and from purchasing to maintenance, this book contains all you need to know to support your social media and wider digital strategy with the right resources for the job.