When a business is in trouble, the last thing you need is a book full of technical jargon to read, understand, hypothesis, and philosophize over. When you're feeling the most pressure of your life because your family has been seriously hurt in an accident it's not the time to go study for a medical exam. It's time to take action. The only way to save a business is by realizing a sense of urgency around changes that have to be made. The number one hindrance to saving a business is the business owner themselves. They leave it too late or they want to make minimal changes and then wait to see how it goes. The "How to Save a Small Business" book isn't about extending the pain of killing a business slowly. It's all about handling the emergency and getting you back to health.