In this book I describe some real stories of what I have experienced, if not suffered, as a Customer, but this is not just about me complaining (I already did so to the companies, if not sued them), this book is about real examples of how not to treat Customers, and more important, I provide examples of how to deal in similar situations, pleasing the Customer without having to go bankrupt to do so, as usually, it is not that difficult, and it is easy to reach a win-win solution for both parties. After many years lecturing on Customer Services, Business, and Business Communications, I am still astonished to see so many companies behaving badly.