How to Start and Succeed in the food truck business. Amazon and Kindle best selling author and hospitality expert J.H.Dies' brand new book covers everything you need to know to start your own food truck with a plan. The explosive food truck industry is revolutionizing how customers eat, and this book explores the low cost - high return way to start a new food brand.This book covers how to decide if the business is right for you, with detailed discussion of the food truck lifestyle. You will learn how to build your brand, and what to think about as you launch your food truck "big idea."Special attention is given to low and no cost marketing using social media, and modern technology for brand building.All aspects of operations including food costing, financial planning, permitting and logistics, as well as financing your food truck are covered.There are specific details for drafting your food truck business plan, to help with analyzing and testing the market before you spend huge time and money.Issues like food costing, and food quantity planning are covered with a strategic discussion of how to gain market advantage for you food truck.Full details for operational costs, and profit forecasting are also provided.Finally this book comes complete with a number of tools which can be downloaded and customized including: recipe costing templatesoperational startup spreadsheeta list of reputable food truck vendorsfood and beverage consumption planning toolsemployee time card templatesweekly cash flow spreadsheetscomprehensive food inventory tool and much more!